A store is no longer a place to shop, that would be dwarfing the idea, we do that through the internet.
A store is a factory of experiences, a place to change the “chip”, to feel good, to forget about problems. Stores make us feel special, that’s why, although online commerce is here to stay, physical stores remain.
Details are becoming more and more important, we don’t realize what is different and yet we make the decision to buy in one store and not in another in a matter of seconds, the decision is impulsive. Even if we don’t know what it is, there is something we like better, and we just do it.
The technology, the avant-garde, the design are the details that change our experience. They are what transforms our decision into a purchase. LED screens speak to us, tell us a story and give us a reason to buy, a meaning beyond whether we like it or not.
We bring the experience, the detail and the difference.
