A store is no longer a place to shop, that would be dwarfing the idea, we do that through the internet.
A store is a factory of experiences, a place to change the “chip”, to feel good, to forget about problems. Stores make us feel special, that’s why, although online commerce is here to stay, physical stores remain.
Details are becoming more and more important, we don’t realize what is different and yet we make the decision to buy in one store and not in another in a matter of seconds, the decision is impulsive. Even if we don’t know what it is, there is something we like better, and we just do it.